Shelly A. Gracon, MSSA

As the founder of Glo Co and a leading force in the creative revolution, I’m on a mission to redefine what it means to connect, create, and thrive in a world that demands conformity. I am here to call BS and disrupt the systems created to make us feel small and dependent.

I also consider myself a transformational artist specializing in immersions and experiential installations. I craft spaces that ignite deep reflection, emotional resonance, and radical connection. My work disrupts the line between art, strategy, and social impact exposing what lies buried under conformity and reigniting what’s been forgotten.

But this didn’t come easy. My life is The Butterfly Effect in motion - shaped and sharpened by the darkness. I’ve walked through PTSD, depression, joblessness, and years of deep struggle. I’ve learned how to turn pain into power, and now I use that power to build spaces for others to rise.

I’ve lived and worked coast to coast - from the electric pulse of New York City to the innovation-driven spirit of the Bay Area - collaborating with nonprofits, institutions, and culture-shaping brands. These experiences have grounded my belief in creativity as a force for transformation.

At the heart of Glo Co is a bold vision: to build a global ecosystem of immersive spaces and experiences ignited from soul that amplify underrepresented voices, celebrate individuality, and spark radical connection. Guided by transformational leadership, I empower people and communities to unlock potential and co-create a more expansive future.

With over a decade in design thinking, creative strategy, and cultural activation, I’ve led work that turns ideas into movements. This included converting a 5,000 sq ft warehouse into a thriving incubator, and producing award-winning work featured on PBS, NPR, and Revolt TV.

Whether on stage, behind the mic, or co-creating in community, I show up fully - with radical authenticity and a relentless belief in what’s possible.

  • "There is nothing more powerful than the human spirit. Absolutely nothing."

    Shelly Gracon, Founder